Last edited by Kigor
Friday, November 20, 2020 | History

6 edition of Wikibrands found in the catalog.

Wikibrands

reinventing your company in a customer-driven marketplace

by Sean Moffitt

  • 277 Want to read
  • 38 Currently reading

Published by McGraw-Hill in New York .
Written in English

    Subjects:
  • Product management,
  • Wikis (Computer science),
  • Branding (Marketing),
  • Internet marketing

  • About the Edition

    Sean Moffitt and Mike Dover show you how to take advantage of the exciting new models of business and technologies--and enthusiastic online communities--one click at a time. --from publisher description

    Edition Notes

    Includes bibliographical references (p. 291-308) and index.

    StatementSean Moffitt and Mike Dover
    ContributionsDover, Mike
    Classifications
    LC ClassificationsHD69.B7 M653 2011
    The Physical Object
    Paginationxv, 318 p. :
    Number of Pages318
    ID Numbers
    Open LibraryOL24880764M
    ISBN 100071749276
    ISBN 109780071749275
    LC Control Number2010029785
    OCLC/WorldCa613428089

    Brand is what your client perceives your product as, it’s identity. A Brand Book is a guideline that explains rules for creating an image of your product. Every little detail of design has an effect on the viewer, it is a dependent on what they will think.


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Wikibrands by Sean Moffitt Download PDF EPUB FB2

Use features like bookmarks, note taking and highlighting while reading WIKIBRANDS: Reinventing Your Company in a Customer-Driven Marketplace. : WIKIBRANDS: Reinventing Your Company in a Customer-Driven Marketplace eBook: Dover, Mike, Moffitt, Sean: Kindle Store/5(19). "Wikibrands: Reinventing Your Company in a Customer Driven Marketplace" written by Sean Moffit and Mike Dover is a good book.

The bottom line is good business is good business, err regardless of the scale or sector it deliverers its services by: 5. Wikibrands book. Read reviews from world’s largest community for readers. REINVENTING YOUR COMPANY IN A CUSTOMER-DRIVEN MARKETPLACE FOREWORD BY /5. REINVENTING YOUR COMPANY IN A CUSTOMER-DRIVEN MARKETPLACE.

FOREWORD BY DON Wikibrands book, Bestselling author of Wikinomics "A must-read for business leaders, managers, and just about anyone who wants to recognize and tap into the incredible creative energy of customers and stakeholders."Price: $ Mike Dover is the author of Dante's Infinite Monkeys ( avg rating, 2 ratings, 0 reviews), WIKIBRANDS ( avg rating, 0 ratings, 0 reviews), Wikibran /5.

Wikibrands: Futureproofing & Transformation Trailblazers. likes. With Wikibrands, business leaders, brand owners and enlightened startups will learn about the new imperatives for successful Followers: It's the herald of a new golden age in customer freedom and individualized customer 's the future of business--and this book is your wake-up call, strategy guide, and road map to what's.

It's the herald of a new golden age in customer freedom and individualized customer 's the future of business--and this book is your wake-up call, strategy guide, and road map to what's Wikibrands, acclaimed media marketing experts Sean Moffitt and Mike Dover show you how to take advantage of the exciting new models of.

SEAN MOFFITT is author of the internationally published and award-winning book – Wikibrands – Reinventing Your Company in a Customer-Driven Marketplace, Managing Director or the Wikibrands customer engagement consultancy and President, Agent Wildfire Strategy & Communications Inc., a leading new media, social influence, word of mouth and customer engagement firm based out of Occupation: Managing Director/Author.

In their book, Moffitt and Dover define wikibrands as “a progressive set of organizations, products, services, ideas, and causes that tap into the powers of customer participation, social influence, and collaboration to drive business value”. Launched from branding guru Don Tapscott's landmark $10 million research project on the intersection of technology and business models, WikiBrands explain what your business needs to do NOW to embrace the power of pp technologies like word-of-mouth, user generated content, social media, microblogging, crowdsourcing, and customer rating.

Wikibrands is a fun read once you get going but it also forces you to think which is never a bad thing. Another challenge for many authors who write about anything digital, technological, marketing and/or social media related is that their work can become out-dated quickly through no fault of their own.

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Tell readers what you thought by rating and reviewing this book. Rate it * You Rated it *Brand: Mcgraw-Hill Education. Get this from a library. Wikibrands: reinventing your company in a customer-driven marketplace. [Sean Moffitt; Mike Dover] -- Includes the latest tricks of the trade used by hot brand names such as Mozilla Firefox; lululemon; and Zappos; as well as industry giants like.

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Buy the WIKIBRANDS: Reinventing Your Company in a Customer-Driven Marketplace ebook. This acclaimed book by Mike Dover is available at in several formats for your eReader. ISBN: OCLC Number: Description: xv, pages: illustrations ; 24 cm: Contents: The birth of wikibrands: from ownership, trust, want, preference, love, and now participation --a year fascination --The Wikibrand rallying cry: the new "mad men" --A wikibrand road map: taking the high road and avoiding the potholes of a collaborative brand path --The six.

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WIKIBRANDS: Reinventing Your Company in a Customer-Driven Marketplace, 1st Edition by Sean Moffitt and Mike Dover and Don Tapscott () Preview the textbook, purchase or get a FREE instructor-only desk Edition: 1.

It's the future of business--and this book is your wake-up call, strategy guide, and road map to what's ahead. In Wikibrands, acclaimed media marketing experts Sean Moffitt and Mike Dover show you how to take advantage of the exciting new models of business and technologies--and enthusiastic online communities--one click at a time.

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A brand book (also referred to as a brand guide, visual identity guidelines, brand manual, style guide, brand identity book or brand toolkit) is an official corporate document that explains the brand's identity and presents brand standards.

How to. Many books have been written about the Internet and other emerging technologies as a force for good, yet it can also amplify evil says Mike Dover, author of the bestseller Wikibrands.

His new book Dante’s Infinite Monkeys: Technology Meets The Seven Deadly Sins, is about how “the Internet, and technology in general, have provided new [ ]. Traction: Get a Grip on Your Business Gino Wickman Virtual CEO () Without traction, no individual or organization accomplishes anything.

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A preview of what LinkedIn members have to say about Sean: “ It's been an honour to know Sean since the days when first told us all about the global shift toward participatory marketing in his seminal book, Wikibrands ().Title: Managing Director.

Globally published “Wikibrands” book in by Sean Moffitt, Mike Dover via McGraw-Hill publishing. Added transformation suites, insights, people and tools for: Business Model Transformation () Technology & Digital Transformation () Leadership & Strategy Transformation () Culture & Talent Transformation () THE BACKGROUNDER.

Author Mike Dover shares thoughts from his book 'Wikibrands.'. Read "WIKIBRANDS: Reinventing Your Company in a Customer-Driven Marketplace Reinventing Your Company in a Customer-Driven Marketplace" by Sean Moffitt available from Rakuten Kobo.

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Buy the Hardcover Book WIKIBRANDS: Reinventing Your Company in a Customer-Driven Marketplace: Reinventing Your Company in by Sean Moffitt atCanada's largest bookstore. Free shipping and pickup in store on eligible orders. WIKIBRANDS: Reinventing Your Company in a Customer-Driven Marketplace by Sean Moffitt [LinkedIn | Twitter] What is the future of the marketplace.

This is a must-read for leaders and decision-makers, providing them practical insights and proven results, and supported by credible sources on how companies can engage with the customers effectively. Fashion Brandbook is a simple Indesign brochure template available in A4 and US letter sizes.

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The world is opening up, and that’s a good thing. (Don Tapscott) In their book Wikibrands, Sean Moffett and Mike Dover argue that with the advent of the social web, it’s no longer the purview of a company to articulate and define its brand – it’s what people say about the company that defines the brand.

Click to find more about Sean’s book and company Wikibrands. Business Model Transformation & The Crowd Economy Sean follows closely the disruption of industries, how to transform industries and organizations to stay ahead of the curve, with strong coverage of crowd and collaboration-driven new business and social innovation models.A Brand Book records all livestock brands registered with an organization.

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[PDF] FREE WIKIBRANDS: Reinventing Your Company in a Customer-Driven Marketplace [Read] Full Ebook.